Media Planning & Buying in the 21st Century
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Spot Television Ad Spending Will Soar in 2016; Look for Price Increases (CPMs)

2015 will be a relatively soft year for TV ad expenditures because it is an off year for the Olympics and election spending hasn't yet taken off.

In 2016, however, campaign PACs will unleash turbo charged spending increases.  Political spending could increase to $3.5 billion (+20%) as it will be the first year that there is no incumbent since the Supreme Court eliminated spending caps.

In 2016, look for sharp price increases in local television due to increased demand resulting from political spending AND the Olympics.
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Al Jazeera Cable TV

5/7/2015

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Qatar broadcaster, Al Jazeera America posted an average audience of 24,000 viewers in April 2015, down 24% since January. By comparison, Fox News Network generates an average audience of over one million viewers.
Al Jazeera management is in turmoil.

According to Al Jazeera America, it is a U.S. news channel that provides both domestic and international news for American audiences.

The name "Al Jazeera" means "peninsula." Al Jazeera America's distinctive logo is a calligraphic design spelling "Al Jazeera" in Arabic.

Headquartered in New York City with bureaus in 12 cities across the United States, Al Jazeera America is available in more than 60 million homes in the U.S. across major television providers, including DirecTV, Comcast/Xfinity, Time Warner Cable, DISH Network, AT&T U-Verse, Verizon FiOS, and Bright House Networks. To find Al Jazeera America in your area




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