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Spot Television Ad Spending Will Soar in 2016; Look for Price Increases (CPMs)

2015 will be a relatively soft year for TV ad expenditures because it is an off year for the Olympics and election spending hasn't yet taken off.

In 2016, however, campaign PACs will unleash turbo charged spending increases.  Political spending could increase to $3.5 billion (+20%) as it will be the first year that there is no incumbent since the Supreme Court eliminated spending caps.

In 2016, look for sharp price increases in local television due to increased demand resulting from political spending AND the Olympics.
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New Advertising Media Research

5/6/2015

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2020:Marketing Communications is completing a unique new survey of consumer perceptions of advertising effectiveness, e.g., "most persuasive," in a variety of digital and traditional media. 

Media surveyed include prime time television, favorite magazine, search engine listing, online display, favorite radio station, online video commercials, and my local newspaper.

We will soon be publishing the results as individual blogs.

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