Media Planning & Buying in the 21st Century
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Book Pricing


Instructors may adopt one or the package of books. If all three books are adopted as a learning package, there is  a 25% package discount. The wholesale price to bookstores is 75% of MSRP prices. For example, the wholesale price of one textbook is $59.96 ($79.95 x 75%), while the wholesale price of a book package would be $100.75.

Suggested Price*

                                                                                       MSRP*         
                       Textbook                                                  $79.95                  
                       Thumbnail Media Planner                       69.95
                        Workbook                                                39.95    
                             Total    Pkg.  MSRP                         $179.85
                             Wholesale Discount                             CALL
                             Package Discount                                 CALL
                             Total Wholesale w/Pkg. Disc.           CALL
                            

* Note: Suggested pricing for books and package. Bookstores set actual selling prices.

              Wholesale prices to bookstores for individual titles is 75% of MSRP

                                                  Request a Free  PDF
                 (Sample chapters of textbook,Thumbnail Media Planner & Workbook)



                     
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